Sally Beauty Holdings acquires Sinelco Group
Sinelco Group NV, a wholesale distributor of professional beauty products such as electricals, sundries, accessories and basic salon supplies in Europe has been sold to Sally Beauty Holdings Inc., an international specialty retailer and distributor of professional beauty supplies with revenues of more than 2.6 BN USD.
Sinelco was held by Sofindev, KBC Private Equity and management.
Sinelco is based in Ronse, Belgium and serves more than 1,500 customers in 35 countries through a product catalog, website and sales offices in Belgium, France and Italy.
As a majority shareholder with 53% of total equity, Sofindev has supported Sinelco since 1994 in its international expansion plan.